Track · 1:36 · Liner note
YoY Growth Its Fine
Year-over-year (YoY) growth compares a metric with the same period a year earlier, which removes seasonality but can look alarming when the prior year was unusually high.
Year-over-year growth is the honest way to compare March with March and ignore the calendar’s moods. It is also how a record year makes the following one look like a failure. YoY Growth Its Fine is the deadpan line you deliver when the number is red and the context is not.
Bring the context with you: the prior-year base, any one-off events and a trailing-period view that shows direction. One ratio never tells the whole story. Be calm, be specific and show the denominator. It might really be fine, and now you can prove it.