Track · 2:30 · Liner note
One Page They'll Actually Read
A one-page report puts the conclusion, the few numbers that support it and the decision required on a single page, so a busy reader can act without opening an appendix.
Busy readers give a page very little time. One Page They’ll Actually Read is the design problem that follows: the conclusion on top, the three numbers that support it, one chart that shows the change and the decision you need from them. Everything else is a link.
Write it last, then cut a third. Replace adjectives with figures, date every number and say what you are unsure of. If the reader finishes the page and knows what to do, it worked.