Track · 2:30 · Liner note
Still Here in Month Three
Retention measures the share of users who are still active after a set period, and a month-three figure shows whether early interest turned into a lasting habit.
Plenty of people try a product in week one. The question is who remains at the three-month mark. Still Here in Month Three is about that later checkpoint, where novelty has worn off and what remains is habit or need. A steady month-three number says more about a product than any launch spike.
Choose the checkpoint that fits how often the product should be used, define active precisely and read it per cohort. If the figure holds across newer cohorts, you are improving. If each cohort is worse than the last, the curve is telling you so.