Track · 2:30 · Liner note

Morning Light Through DataPrism

DataPrism is DataMind OS's business intelligence product, and this title pictures a prism splitting one beam of data into the separate views people need.

A prism takes one beam and shows the colors inside it. Morning Light Through DataPrism borrows that for DataMind OS’s business intelligence product, where one body of data is split into the views people need: by region, by product, by month. The morning part is the ritual of opening the first dashboard before anyone else has.

The craft is what you do with the spread. Choose the cuts that answer a real question, label them so the same color means the same thing on every chart and resist adding a fifth filter just because the light allows it.