Track · 2:25 · Liner note

Funnel Drop

Name: Funnel Drop
Duration: 2 min 25 s
Description: A funnel tracks how many users complete each step of a process such as signup or checkout, and the funnel drop is the step where the largest share leaves.

A funnel tracks how many users complete each step of a process such as signup or checkout, and the funnel drop is the step where the largest share leaves.

A funnel is a short story told in percentages, and the plot is always the same: a lot of people begin, fewer finish. Funnel Drop is the moment you locate the step where the curve bends hardest and start asking why.

The number is only the beginning. Check the event definitions, the ordering rules and the device split before you blame the design. A drop can be a product problem or a tracking problem, and the two look identical until you read the logs.